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At MicroTimes, We Refined Our Look
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By Stephen M. Lawton
Alfred
North Whitehead, a British mathematician, logician and philosopher best
known for his work in mathematical logic, once said, "The art of
progress is to preserve order amid change and to preserve change amid
order." At MicroTimes, we view change as a natural progression
and companion to order something we must do periodically in order
to best serve our readers and advertisers alike.
This month we refine
our look to improve our functionality, but rest assured: The editorial
package remains the same as does our commitment to the small
to midsize business market.
We are streamlining our departments,
moving to a more functional design. Our E-commerce and Web Applications
departments are being combined under the new title of E-business.
You will continue to find feature stories on building and managing your
Web site, along with our popular columns E-com Intelligence and Making
Technology Pay.
Our Systems, Networking and Mobile
Computing sections will be combined under the new Infrastructure banner.
Here you will continue to find wireless coverage, plus, Magid At Large
and Network Management.
Tech Careers is renamed Human Resources
to better define not only our coverage of recruiting and how to find
a new job, but additional coverage of training and news for HR professionals,
as well as free agents and consultants.
Home Entertainment will expand to
include more than just games; we are adding products that you might consider
more for the hobbyist, as well as those for your off hours. We renamed
this section First Look.
Finally, Industry and Commentary also
will merge, creating a new Outlook department. In this department,
you'll continue to find not only our editorials, but also Technology &
Public Policy, Washington Watch and Standards Watch.
In addition to the changes in organization,
we will be eliminating one feature from our print publication the
Executive News Briefs. Now that we have our Daily News Feeds on our Web
site, we decided that we can put this print space to better use by providing
you with hands on, tutorial and analysis stories that offer you insights
into today's technologies and strategies. To find our Daily News Feeds,
point your browser to www.microtimes.com/newsfeeds/today.html.
Our new clean, sophisticated design
should help you find the story you want to read quickly and easily. Remember,
we color code our sections to the Table of Contents, so if you're
looking for news in a particular section, such as E-business, just look
for the green bars at the top of the page and the graphics within the
story; when you find them you'll be in the E-business section.
As with any change, we'd like your
opinions. Feel free to write me at slawton@microtimes.com
and tell me what you think of the updated design and content.
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